Posts Tagged: best open source church management software

Search Engine Marketing For Church Websites

What is the best marketing strategy to promote a church website builder? It is the same idea as any other website. The same principle applies to church websites. Start by making your church website easy to use, and accessible to everyone. Make sure to put all the important information in one place. Do you know there are certain spots that are more easily visible than others for user attention?

Make sure your menu is visible. This is a good idea when thinking about search engines. Search engines love text. You should use lots of text, no matter where it is: in the context, in your menu, etc. Use descriptive links that contain keywords. Consider that Saint George Church was chosen as your keywords. If you want to describe your church, do not use description.html and a description.html text. Instead use a link like saint-george-church-website.html and the visible text on the links should be something like Saint George Church description.

Your church websites should be linked to as many other websites as possible. Your church website will benefit from more links. Not all types of links work. Instead, you want to create quality links. That means you need links from quality churches websites, church forums and church groups. Bad websites won’t help. Non-church websites are the same. A link from a car site will not rank you highly in search engines. It is better to get a link directly from a church website. Trust is something that church websites must build in the minds of their visitors. Your website must be easy to find. However, it is only part of the equation. To make your visitors trust your website, they need to stay on your site and continue reading.